EPYX

You'll see a new, eye stopping graphic approach that instantly tells customers more of what the game realistically is all about. 

And our new "Thinker with Joystick" symbol will instantly identify the EPYX line and give it a consistent, family look. In addition, every EPYX game will carry coding symbols to let your customers know the degree of action versus strategy. A first in the industry.
ADVERTISING THAT'S RIGHT ON THE MONEY.
Instead of spending our media dollars against a mass market, we're targeting our message directly to the game player and personal computer owner, in order to deliver the most efficiency mid the highest impact. The result is a massive media blitz that hits all the right home computer and electronic games magazines. And supports all key products—both new and current —with title-specific, full-color advertisements. consistent with the new EPYX identity.
PROMOTION, MERCHANDISING AND PUBLICITY SUPPORT
WHEN AND WHERE YOU NEED IT MOST.
We have promotion plans in place to help you move our games as quickly as you can ring the cash register. Plus publicity arid game reviews in key consumer magazines that'll have consumers asking for EPYX games by name. And co-op programs to help retailers tailor advertising to their store and market.
EPYX PUTS IT ALL TOGETHER.
With the right products, a dynamic new strategy, eye-stopping packaging; and aggressive advertising, merchandising and promotion that's bound to get results, EPYX provides new sales and profit opporttunities for you.
So make EPYX your key computer games supplier. It's a strategy that's where the action is.
EPYX